Thursday, January 17, 2008

Seesmic -one to watch #2

Loic Le Meur is no stranger to web enterprise -San Francisco-based Seesmic is the fifth such start-up he has embarked upon. Only that this time, there is a special touch, in that in a one-of-a-kind initiative, he is keeping a daily video diary of how the whole adventure unfolds.

So what is Seesmic? Loic describes it a community-driven video social software. Others have billed it a video-based twitter. The basic idea is for it to become a very open online video service with a high degree of interaction by part of its users. The company has not actually officially launched (this is expected to happen in February 2008 -aha, the month of the Mobile World Congress!) so only testers can access the beta version.

However, development of the site has achieved a crescendo of activity and it promises to deliver integrated social networking by linking in to facebook, skype, twitter et al. Channels will be created according to specific themes, like technology, hobbies, sports etc.

But what is the business model, I hear you asking? A high degree of user partcipation and critical mass within the channels is intended to act as a strong pull for sponsors and advertisers. Seesmic members posting some of the more popular videos to these channels will in turn receive a percentage of revenues from them.

Loic has a large following in Europe and is somewhat of a web evangelist, allowing word to spread fast about the seesmic initiative.5,000 testers are already helping Loic make his vision a reality and giving a welcome 'open' flavour to the whole project -in today's community-bound web, a sure-fire key to success.Loic has strong support from Niklas Zennstrom of skype fame- "Seesmic rocks -it is Web 3.0".

I will ask Loic what his plans are for seesmic on the mobile web and keep readers updated.Meantime, take a look at Loic's seesmic video-diary -you'll find it to be dangerously addictive!

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