Monday, January 31, 2011

Mobile World Congress 2011 Agenda -The Definitive Event Planner

BARCELONA- Due to popular demand, I am sharing an excellent summary of the main Mobile World Congress 2011 events happening within and without the Fira grounds during the four days of 'mobile madness' from 14-17th of February in Barcelona. I normally aim to keep my blog posts nice and short to help reading them, but today is an exception...

Special thanks to MobileMonday for compiling the list (Photo Credit: LeCool Magazine).

Sunday, February 13th

EVENT: Showstoppers Invite Only
TIME: 17:00 to 20:00
LOCATION: Husa Rey Juan Carlos, Avinguda Diagonal, 661, Barcelona
EVENT: SonyEricsson Press Conference: Xperia Family Invite Only
TIME: 18:00 to
LOCATION: Opium Mar, Paseo Marítimo 34, Barcelona
Mobile Sunday Barcelona 2011-01-15
WHEN: Sunday, February 13, 2011, 7 PM
WHERE: VINTAGE, Carrer de la Fusina, 7, 08003 Barcelona
The sixth annual Mobile Monday Sunday – an unofficial, informal and generally cool and funky gathering of mobile bloggers and their chums is hosted by Rudy de Waele (, meets at one of the coolest bars in Barcelona, the VINTAGE, that has a spacious, jazzy, loungy atmosphere with various rooms and salons. On offerfor 500 guests is drinks and nibbles, a heated terrace, sofas, private salons, four screens and a dancefloor. Attended by start-ups to VCs, operators to handset manufacturers, making an influential crowd. This is also a unique chance for you to meet the most influent bloggers writing about mobile and to meet the MobileMonday global chapter founders all in one spot.

Monday, February 14th

Mobile World Congress Brokerage 2011
WHEN: Monday-Wednesday, February 14-16, 2011
WHERE: Fira de Barcelona
This forum will bring together suppliers and users of mobile technology and know-how from all over Europe (and other countries such as Canada, Israel, United States and more) to discuss solutions and new opportunities for the future. The Mobile Brokerage Event 2011 is the ideal environment for: small and medium-sized enterprises (SMEs), offering and those looking for new technologies; scientists and research institutes offering innovative RTD results; start-up companies and entrepreneurs; operators willing to meet innovators and added-value service providers.
  • About: “A special event « Mobile Monday » will be organized on the Demo Area of the French Pavilion“
  • Time: 14 February, 2011:3:00-3:50pm
  • Location: French Pavilion, “Demo space” on 2E47, Fira Barcelona
  • RSVP: None required. More information here.
  • Cost: Free
  • About: “We’ll be serving drinks and snacks every day during the show between 5 and 6. Visit us at Mobile World Congress 2011 in Barcelona, Spain between February 14-17 and see how our solutions give you an edge in the mobile world. We offer device manufacturers, consumer electronics and automotive companies ways to greater profit and shorter development times in Mobile Linux smartphones and tablets, In-Vehicle Infotainment and end-to-end applications. It’s your destination for real innovation.”
  • Time: 14 February, 2011: 5-6pm
  • Location: 8B79 in Hall 8
  • RSVP: Not required
  • Cost: Free

EVENT: Block Party! No RSVP required
Sponsored by RIM, NTT Solmare and Velti
TIME: 17:00 to 19:00
LOCATION: Hall 7, Stand 7B42, 7C44, and 7C58, Fira de Barcelona
EVENT: European Leaders – Hot Topics at MWC 2011 More Info — RSVP here
Sponsored by SVB, Hotwire, LD&A & Whitebull
TIME: 18:00 to 21:00
LOCATION: Hotel Omm, c/Rosselo 265, Barcelona
Mobile Premier Awards
WHEN: Monday, February 14, 2011, 3 PM
WHERE: Telefonica R&D Catalunya Headquaters
The Mobile Premier Awards are among the most influential events in the mobile industry and the point of reference in early-stage innovation during the Mobile World Congress, featuring 20 finalists from the AppCircuses events held during 2010. Participation is free and open to any start-up or developer with a mobile app! Registration will start 2:30 PM, drinks will be offered after the event in the same location until ca. 8 PM.The nominated apps for the Mobile Premier Awards 2011 edition include the AppCircus winners of the 2010 series of events and a selection of the best apps of the AppCircus Categories. All entries will be judged by an international jury (2011 jury TBC) in the week from January 17-22. The finalists to present at the event will be announced on January 24, 2011
Mobile Valentines Day
WHEN: Monday, February 14, 2011 7-11:30pm
WHERE: Alsur Cafe el Born: Carrer dels Carders 17, Barcelona.
*RSVP required, please visit website.
Each year in February we get together to celebrate our true love to mobile devices by taking part in Mobile World Congress, which starts this year on February 14th. To share your passion to mobile we are happy to invite you to Mobile Valentine’s Day party at MWC 2011. Bring your good mood, networking skills and friends with you.
This event is sponsored by Mobile Europe Magazine, SPB Software and Camerjam, who make sure there will be enough food and drinks for all.

Tuesday, February 15th

BlackBerry Developer Day at Mobile World Congress
When: Tue, February 15, 1pm – 2pm
Where: Mobile World Congress – App Planet in Hall 7
  • About: “Redknee would like you to join us for drinks to toast to a successful Mobile World Congress 2011 and year ahead.  Come and join Redknee executives, our global operator customers, media and analysts for an informal meet and greet.“
  • Time: 15 February, 2011: 3:30pm
  • Location: Redknee Stand in Hall 1, Stand 1E37
  • RSVP: For more information and to RSVP please contact Amy Wong at
  • Cost: Free

The Global Mobile Awards Ceremony
WHEN: Tuesday, 15 February 2011, 3:45 – 5:15
WHERE: Conference center, Hall 5, Auditorium 1
The Awards presentation will take place in a special ceremony during Mobile World Congress, followed by the official Congress Party & Awards Celebration event. The afternoon Global Mobile Awards Ceremony is included in Gold and Platinum Passes. The evening Congress Party & Awards Celebration is included in the Platinum Pass only, but may be added on to Gold, Silver and Exhibition Visitor Passes for an additional fee.
  • About: “Since 2002, the Swedish Trade Council has managed the Pavilion at Mobile World Congress. In addition to the featured companies, the Pavilion will host a cocktail reception on Tuesday, February 15 at 4 p.m. The featured guest will be Dr. Marianne Treschow, the former Director General and member of the Board of the Swedish Post and Telecom Agency (PTS) and current Commonwealth Telecommunications Organisation (CTO) Associate for Scandinavia. There will also be opportunities to talk with some of Sweden’s leading mobile and telecommunications leaders regarding their plans for Mobile 3.0.“
  • Time: 15 February, 2011: 4:00 pm
  • Location: Swedish Trade Council Pavilion, Hall 2 F1, Fira
  • RSVP: RSVP to
  • Cost: Free

  • About: “You are invited to attend the Mobile World Congress “Get Connected Reception” hosted by the Ireland Pavilion.“
  • Time: 15 February, 2011: 4:30-6pm
  • Location: Hall 1, Stand no. 1F17, FIRA Barcelona Spain
  • RSVP: Not required.
  • Cost: Free

EVENT: Sybase 365 Cocktail Reception RSVP Required
TIME: 17:00 to 19:00
LOCATION: Sybase booth, Hall 2, Stand 2A15, Fira de Barcelona
  • About: “Women in Mobile Data are excited to announce that Amdocs are kindly sponsoring their MWC2011 ‘Cava and Canapes’ networking event.“
  • Time: 15 February, 2011: 5-7pm
  • Location: Amdocs stand: B101 in Hall 8
  • RSVP: Not required.
  • Cost: Free, sponsored by Amdocs

EVENT: Ericsson Social Event Open to All
TIME: 18:30 to 20:30
LOCATION: Ericsson booth, Hall 6, Fira de Barcelona
GoMo News Blender
WHEN: Tuesday, February 15, 2011, 6:30-11:00pm
WHERE: Incognito BAR, Calle Fusina 6, Barcelona, Catalonia, Spain
The GoMo News Blender now in its fourth year has become a symbolic, yet legitimate path of the institution that is the Mobile World Congress. Last year at the Blender, they drank the bar dry; twice! In 2010, readership on GoMo more than doubled and are hitting over 300K page views a month. Sponsors this year, for the second year running are Smaato and Diffusion PR who have doubled the investment, so there will be more food and drink for all.
Congress Party & Global Mobile Awards Celebration
WHEN: Tuesday, 15 February 2011, 7:45 – Midnight
WHERE: National Palace in Montjuïc
This evening event provides attendees with fantastic high-level networking opportunities – while enjoying world-class entertainment. This year we’re pleased to feature Grammy and Brit award-winning singer/songwriter Duffy. Welsh singer-songwriter Duffy won the Grammy Award for Best Pop Vocal Album for Rockferry in 2009, and she was nominated for two other Grammy awards. The evening Congress Party & Awards Celebration is included in the Platinum Pass only, but may be added on to Gold, Silver and Exhibition Visitor Passes for an additional fee. See the website.
Silverstreet & Tranglo GSMA MWC 2011 Party
WHEN: Tuesday, February 15, 2011, 9 PM
WHERE: Hyde Club, Pasaje Domingo 3, 08008 Barcelona
*RSVP by February 9, 2011 to:

Wednesday, February 16th

WIP Jam Party @ MWC “Carnival of Nations Party”
WHEN: Thursday, 16 February, 2011, 7:30 PM – 10:30 PM
WHERE: Marmalade, Riera Alta 4-6, 08001, Barcelona
This is “THE” Developer Party at MWC so make sure you come and connect with all the members of the mobile ecosystem. This won’t be just any boring old party. By popular demand, we are bringing back “Jameoke” for the third time – bigger and better than ever! Best practice up for the fun!
EVENT: Intel AppUp Application Lab: MeeGo Series RSVP here
TIME: 09:00 to 12:30
LOCATION: Barcelona Activa, Llacuna, 162 – 164, Barcelona
EVENT: Intel AppUp Application Lab: MeeGo Series RSVP here
TIME: 13:00 to 16:30
LOCATION: Barcelona Activa, Llacuna, 162 – 164, Barcelona
EVENT: Teleca AB Cocktails and Snacks No RSVP required
TIME: 17:00 to 18:00
LOCATION: Teleca AB booth in Hall 8, Stand 8B79, Fira de Barcelona
EVENT: openET Alliance Launch Party RSVP here
TIME: 17:00 to 19:00
LOCATION: Hall 1, Stand 1E56, Fira de Barcelona
MobileMonday Networking Cocktail with Marseille-Provence
Robert Maury, CEO of Provence Promotion and Jari Tammisto, CEO of MobileMonday are happy to invite you to the Mobile Monday networking cocktail event by Marseille-Provence on Wednesday 16th February 2011 at 17.00 at Mobile World Congress, Hall 2, French Pavilion at Aisle 2F49.  RSVP Here.
Swedish Beers
WHEN: Wednesday, February 16, 2011, TIME TBC
WEBSITE: Check Facebook:
Swedish Beers is an ad hoc (roughly quarterly) networking event for folks with an interest in mobile technology, mobile marketing and mobile media. You don’t have to be a geek to attend, and they actively encourage people to join us from all industries – media, creative, marketing, mobile, telecoms etc.
  • About: “To end Mobile World Congress 2011 in style, UKTJPR (UK Tech Journalists & PRs) is having its biggest event to date. Thanks to Qualcomm and Huawei, we are hosting an Ibiza style party at the trendy Bestial Beach Lounge restaurant.  The party will kick off at 20:00 – beer, wine and buffet food being served between 20:30 to 22:30. At 22:30 the fully free open bar starts, and the party gets into full swing. We have a DJ to provide the tunes, a large outdoor heated and covered terrace and relaxing indoor chill-out areas.  Qualcomm will be providing shuttle buses to bring people to and from the venue. Numbers are limited so if you are able to attend, send us your hotel details and we will arrange for the buses to pick up from convenient locations.  There will be a special Huawei-sponsored giveaways at the party with details to be revealed soon… The doors will close at 02:00, but for those still standing the venue is next to club Opium with easy access to taxis.“
  • Time: 16 February, 2011: 8pm-1:30am
  • Location: Bestial Beach Lounge Villa Olympica C/ Ramon Trias Fargas
  • RSVP: Required. More information here.
  • Cost: Free sponsored by Qualcomm and Huawei

Thursday, February 17th

  • About: “In celebration of MWC, you are invited to take part in our first Barcelona MLOVE Party on the 17th of February – the final after work party!  To dance and talk the night away, please check-in to reserve your space in the prestigious and secret party location.
With a focus on small format conferences, local meet-ups and “camps” – MLOVE brings together mobile passionistas in an atmosphere of inspiration, communication, learning and understanding. MLOVE participants debate about the future of mobile and how little things can make the world a better place. The second MLOVE ConFestival 2011, will take place June 29th to July 1st in an ancient castle in Europe.”

WipJam @MWC App Planet: See my earlier blog post on this here

Tuesday, January 18, 2011

Goodbye LBS, Hello Location-Awareness: The Groupon Example

I have been having several conversations, interviews and online debates around LBS, the opportunities for LBS services and the degree of hype of LBS (for example, compared to Augmented Reality).

This has made me come to two conclusions:
1. There is confusion over the difference between LBS and Location-Awareness
2. There is a lack of awareness (excuse the pun) that LBS no longer exists

I have to thank Tomi Ahonen for helping me crystallize my thoughts on the subject.

There is still a great deal of misunderstanding in the use of the term 'location based services'. This term is now outdated-services that simply provide location and nothing else are a thing of the the last decade.

We now should refer to these as 'Location-Aware applications' or location-aware services..Why? Because location is a feature not a service in its own right. As such, location is being embedded everywhere, because it is phenomenally useful on mobile devices. 

Take Groupon, for example. Billed the fastest growing company in the US in 2010, with over $500m in revenues for that year, Groupon has built a global success story based on offering localized offers and discounts via e-coupons. Last but not least, it became profitable after six months.

Given that Groupon is a location-based service with a full suite of location-aware applications, we could argue that it is a LBS (and a very successful one at that). But location is not the service it offers, it is merely a feature of its service (location awareness allows nearby offers to be delivered more easily).

This is not simply a question of semantics. The point is that location has allowed Groupon to unlock a great deal of value for its service by being embedded within it. In a similiar fashion, location awareness is allowing and will allow a great deal of businesses to create value within their mobile service.

Are location-aware services over-hyped today? I don't think so. On the contrary, I think most companies are only just beginning to realize the huge potential of embedding location (and accurate location, at that) within their mobile offer or service. 

We can safely close the door on the world of LBS (it was a hell of a ride) and say hello to the world of 'location-everywhere' with location-awareness increasingly embedded as a feature on the majority of newly launched mobile services.

Wednesday, January 5, 2011

Calling all developers -WIPJAM comes to Barcelona at Mobile World Congress 2011

In a refreshing departure from tradition, I am not providing any predictions for 2011 (or any other future year) as a final/first post of the year.

Instead, I wanted to share some information about the upcoming WIPJam taking place at the Mobile World Congress (MWC) on the 17th of February 2011 starting at 10am in the App Planet @ Hall 7 of the exhibition. The WIPJAM is organised by the great WIP Connector team.and with over 200 attendees (already a sell-out), promises to be even bigger and better than last year's. Don't panic if you didn't make it in time to register, you can still put your name on a Waiting List..

As if this wasn't enough, WIP is also organising the WIPJAM Carnival of Nations Party on the 16th February at 19.30 @Marmalade. This is "THE" Developer Party at MWC so you don’t want to miss it!  Come and connect with all the members of the mobile ecosystem.  This won't be just any boring old party.  Back by popular demand, they will have WIP "Jameoke" for the third time - bigger and better than ever!  Practice your singing skills to join the fun!  

You can find more info and registration by clicking here: