QPC - Articulated Naturality Web from Justin Montgomery on Vimeo.
Special thanks to the great team at The Where Business who alerted me to this video about the fresh new notion of Articulated Naturality or AN.
AN is set to take Augmented Reality (AR) to a whole new level. With an AN app, you could point at a hotel building, zoom in on a particular room, and find out whether it is available for that night or not. The company pitching AN widely is QPC, who particpated in the recent Summer Davos Conference.
Check out the video, where Matt Trubow, QPC CIO, explains why AN is set to give a 'flat' AR a much richer three dimensional element or a 'virtual universe'...inspriring stuff...