GeoMe and IRL announce Partnership

AMSTERDAM, THE NETHERLANDS and BARCELONA, SPAIN--(Marketwire - January 27, 2009) - In Real Life (IRL), the only presence-based social networking company that adds presence to social networks and social media, and GeoMe, a mobile phone service that allows users to explore, share and connect via messages on a map, announced today the creation of a central platform for location-based social networking services on both mobile phones and the Web. This is the first time a Web-based social network has partnered with a mobile, location-based social network, providing full access privileges across the two communities of users.

The partnership extends the services of the IRL Connect Web-based social networking platform (www.irlconnect.com) to the mobile, as well as brings GeoMe's (www.geo-me.com) expertise in delivering location-based solutions on mobile to the Web. The combined platform features a social network toggle that allows members to seamlessly cross between communities. Both services bring the best of the mobile and Web worlds to users for an optimal social networking experience where they can access and exchange information and find friends online with the least effort, rather than a walled garden format of many of today's mobile social networking services.

"Many competitors focus on mobile and then try to extend their service to the Web by themselves, creating a half-baked Web solution," said Frank Schuil, founder and CEO of IRL. "By allowing aggregation with external parties, such as GeoMe, it is easier to grow our user base and give IRL Connect users the opportunity to explore mobile social networking using the GeoMe platform."

"Both IRL and GeoMe are focused on developing fresh concepts within the context of social networks. By partnering together, we combine resources to reach out to a wider public than would have otherwise been possible," said Ric Ferraro, managing director, GeoMe. "Instead of just aggregating different networks, GeoMe and IRL are sharing our communities openly in order to provide a richer experience for members."

GeoMe is launching its public beta in February 2009. IRL Connect members will be able to access the GeoMe service on mobile and on the Web in Q2 2009.

Vringo Update-Announces Global Partnership with Sony Ericsson

NEW YORK–Jan. 22, 2009—Vringo^TM, the next-generation ringtone pioneer, announced today that its free video ringtone application is being pre-linked on global shipments of Sony Ericsson’s Walkman™ phones and promoted via the manufacturer’s Fun & Downloads portal, introducing Vringo to millions of new users. New Sony Ericsson owners join a thriving community of Symbian, Java and Windows Mobile users who are already experiencing Vringo’s high-quality video ringtones and VringForward™ technology, which lets users send ringtones to friends just by calling.

This partnership with Sony Ericsson, which was established when Vringo took home a prize at last year’s Sony Ericsson Content Awards, is the latest step in Vringo’s continuing push toward global availability and monetization of video ringtones. Recently, Vringo announced partnership deals with mobile carriers in Turkey and France that enable users to download the Vringo application and access content, in some cases on a paid-subscription basis.

“Our partnership with Sony Ericsson is unprecedented,” said Vringo CEO Jon Medved. “In addition to being the first social video ringtone application to be downloadable directly from Sony Ericsson phones, we’re reaching millions of Walkman users—one of the most innovative, media-hungry audiences in the world.”

Vringo’s application, which is also available for a wide variety of Symbian, Java and Windows Mobile devices via www.vringo.com, lets users create or take video, images and slideshows from virtually anywhere, including Vringo’s 4,000-clips-and-counting video ringtone library or the Web, and make them into their personal call signatures.

To access Vringo, Walkman users can find the link prominently displayed in their phone’s Web browser. By clicking the link, users will download the Vringo application to their phones and can immediately begin sharing video ringtones with their phone contacts.

GeoMe in the Press-Mobile LBS Feature Article

BARCELONA- GeoMe was featured in the Economic Section of Sunday 11th January's edition of Avui newspaper, with an article by Jordi Garriga.

The article gives a quick tour of the GeoMe story up to today, from the first prototype developed for the Mobile World Congress in 2008, to the imminent release of the public beta version.

An important differentiating factor of GeoMe from the multitude of me-too applications out there, is the fact that GeoMe does not display people on the map but displays messages instead. That way, privacy of the user is safeguarded.

While GPS on high end phones is set to become a ubiquitous technology, incoporating alternative technologies like CellID will extend the reach of GeoMe to the wider public, especially in the target group of 15-24 year olds.

The full article (in Catalan) is available by clicking here

Vringo-can video ringtones crack the subscription model?

I met Haim Cohen-Mintz from Vringo at the Mobile Web Europe conference in London in September and he exuded a quiet confidence about both the prospects of the Vringo content proposition and its (nicely executed) business model.

True to form, the company has been progressively announcing a number of recent deals in both France and Turkey to provide their video content on deck with various operators.

What is interesting about their deal with Avea in Turkey is that Vringo will break new ground by launching a carrier led video ringtone subscription model. It is interesting because in many ways we are at an inflection point in the traditional models of mobile revenue generation, particularly when it comes to mobile content.

Pure advertising-supported business models are beginning to creak as the need for a balanced revenue mix imposes itself on content providers to both smooth revenues and cashflow as well as to increase the sustainability of revenue generation.

What we also see is increased divergence between the 'mature' mobile markets and the nascent or 'emerging' ones that are characterised by heavy mobile internet penetration. The consumers of the latter market have not 'evolved' from PC web to mobile web, thus do not suffer from the same degree of eyeball saturation.

Traditional revenue models (such as those entirely dependent on advertising) may well work in the emerging markets (at least for a while) but there is little doubting that a new market imperative is beginning to emerge in mature markets. Mass mobile consumers here will develop greater resistance to mobile advertising and since most large players will be slow to adapt, my belief is that nimble startups focused on niche content or niche market segments will have at their grasp interesting revenue opportunities.

Where does this leave Vringo? Vringo innovates in a mature (premium ringtone) market, so should be able to do well for a while. However, the market in mature countries appears to be shrinking, so the focus on emerging markets will be critical in sustaining future revenue growth ceteris paribus.

GeoMe at Living Labs Global Summit in Hamburg

HAMBURG-Organised by Living Labs Global and the Barcelona City Council, this initiative to create a Global Market for Mobility and the growing market opportunities in the Mediterranean Market of 485m citizens, with Barcelona as its prime gateway for innovative business.

GeoMe will be showcasing its application at the event on the 16th of January 2009 and extends a warm invitation to all to come along and take part in the event. This will cover amongst other things:

• The summit's plenary session will provide a compact overview of Living Labs Global and highlight the Mediterranean market and growth opportunities.
• Parallel thematic matchmaking panels will be held to connect international partners, customers and peers in the fields of Design, Media & ICT and Healthcare.
• Matchmaking sessions will start with a panel discussion of respected experts, and lead into a well-structured matchmaking process over lunch and coffee. To understand your offerings, needs and interests, we will follow a structured procedure upon registration and build your personal event experience.
• mWatch: Showcase your innovations and win the Living Labs Global Award.
• An exhibition area will be mounted in the summit, offering you the opportunity to showcase your products, services and solutions.
• Upon registration you can choose to take part in this exposition, from which the participants in the Summit will vote for the most innovative solution. An Award will be presented to the winners, in the form of a one-year Associate Membership in Living Labs Global.

More information can be obtained by clicking here

LeWeb08-Google's Mayer tips Local Search as key opportunity for 2009

PARIS-Marissa Mayer, VP of Search Product & User Experience at Google, gave an insightful view on various challenges facing both Google and its competitors in terms of Search.

Marissa pointed out that there is still some way to go to improve search (harking back to a previous interview she had given where she had stated that 90% of the work on search has been completed but that the last 10% was the tricky part).

One area where Google is looking to improve its game is in personalised search, with the recent launch of the Google Search Wiki seeking to test the waters in this area.

Another area, is search through devices other than the PC, notably through a mobile phone and, linked to this,voice-activated search.

Loic le Meur asked Marissa whether she thought any improvements in video search were in the pipeline. She answered that improvements are imminent in detecting voice within video and searching on this. However, graphic recognition (e.g.of a face in a video) is still a few years away partly due to YouTube's success and the proliferation of video content on the web.

Finally, and critically for companies in the LBS space, Marissa stated that "local search is one of the big opportunities in 2009".

LeWeb 08 Paris-Prologue and Photos

PARIS-LeWeb08 managed to pull off a great event in a time of economic uncertainty, and despite the heavy atmosphere associated with the global financial system, it offered rays of hope as well as advice on how to weather the storm.

Many industry heavy hitters, from Marissa Mayer at Google to Marc Simoncini of Meetic, Maurice Levy of Publicis and Martin Varsavsky, serial entrepreneur, gave their take on future plans and opportunities in the market.

Marc Simoncini gave a very entertaining talk on different dating habits he had to consider when launching his service in different countries in Europe.
For example, in Italy, women were not overt in their dating habits as they normally 'had to ask permission from their brother to date' while in Sweden, the Meetic offer of free membership for women was met with a 'why should it be free for us' reaction.

New Nokia N97..but not for Christmas

Nokia used the opportunity of the Nokia World Event in Barcelona on Tuesday 2nd December to announce the release of the much anticipated N97 -the second touchscreen phone by the manufacturer, but this time, unlike the XpressMusic, it comes with an inbuilt QWERTY keyboard. It also has sufficient new features to pack a punch and looks set to carve out its own cult following.

The N97 features integrated A-GPS sensors and an electronic compass, which the vendor says will make it easy to update social networks automatically with real-time information, giving approved friends the ability to update their status and share their 'social location' as well as related pictures or videos. The device supports up to 48GB of storage, including 32GB of on-board memory, expandable with a 16GB microSD card.

Sadly for Nokia-philes, the N97 is only expected to begin shipping in the first half of 2009 (at an estimated retail price of €550 before taxes) at which point demand is anticipated to have built up dramatically.

ESA -Technology Transfer Programme and LBSs

BARCELONA -Framed by the spendid view from the 20th floor of the Mapfre Tower, Bruno Naulais, European Space Incubators Network Manager at ESA, explained some of the current initiatives of the ESA with potential for tech start-ups.

The new Galileo satellite will offer better resolution than GPS, precise timing via an atomic clock and a guaranteed signal (a boon indeed for LBS companies given occasional unreliability of GPS signals on mobile devices).

Bruno also covered other alternatives to GPS.Consisting of three geostationary satellites and a network of ground stations, EGNOS achieves its aim by transmitting a signal containing information on the reliability and accuracy of the positioning signals sent out by the US Global Positioning System (GPS) and the Russian Global Orbiting Navigation Satellite System (GLONASS). It allows users in Europe and beyond to determine their position to within 2 metres, compared with about 20 metres for GPS and GLONASS alone.

In addition, new boosters are being developed as part of the ESA Technology Transfer Programme that will allow indoor usage of GPS, thus providing realtime navigation guidance at large scale indoor events (trade fairs).

A new centre for Innovation in Geospatial and Location Based Services is also being set up by ESA together with Oracle and TeleAtlas.

The ESA VC Fund Initiative is providing finance of up to €1.3m for innovative start-ups and they are seeing the key dealflow in the area of Location based products and services.

More info can be found at www.esa.int/ttp

KoreaComm 2008-PhotoBlog

ESA Living Labs-Mobile Lessons from Space

When it comes to exploring the frontiers, both geographical and cognitive, space agencies are difficult to beat. Many inventions originally conceived for space missions (one example amongst many, lithium ion batteries) have found their way into the consumer mainstream.

It therefore makes perfect sense to attempt to harness the know-how capability of space science for the benefit of the world of communications and related technologies.

Living Labs Global, together with the European Space Incubators Network of the European Space Agency, ESA, run by Bruno Naulais, and Barcelona's 22@ Initiative have organised a half-day event on the 19th November in Barcelona to explore how best to leverage space innovation within the start-up environment.

The event is limited to 50 participants so getting a seat may be a challenge. If you are keen to attend though, you can give it a try by following the title link. Otherwise, I will be reporting back on the event on this blog and provide highlights on the key points.

Location Mobile Trends for 2009 LBSs

The Location Based Service (LBS) sector of Value Added Services (VAS) on mobile is evolving.

I see 3 key trends and a similiar number of challenges for the year ahead for companies within the expanding LBS ecosystem:

TRENDS:

1. COMPETITION

There is little doubt that this sector is heating up, with both the iPhone and the Android platforms spawning a plethora of applications. And the global start-up map for LBS indicates that new ventures are emerging outside of traditional hotbeds like the US and Western Europe. This means that differentiation is becoming key. Start-ups with the big budgets can choose to differentiate via advertising (though this is becoming unviable-see point 3 of Challenges below) while smaller companies need to think smart and go for whatever niche they think offers the best returns.

2. PREMIUM CHARGING

It is apparent that consumers are ready to pay a premium for some LBS services, though this is on a more pay-per-use model than a subscription model. Quick and easy services that everyone can understand and that add immediate value (place me on a map now and show me Points of Interest around me) can be charged successfully and it is looking increasingly likely that pedestrian navigation-type services will also meet with success.

3. CONVERGENCE

Convergence spans a wide spectrum of meaning. In terms of LBSs, it means that traditional LBS services are moving into the Portable Navigation Device (PND) space, and that the reverse is also happening. It also means that connected devices like the Playstation Portable (PSP) are also moving into the LBS space with the likelihood of new devices entering the market (including the rumoured launch of the National Geographic Explorer Device).The LBS landscape is liable to some tectonic shifts in the coming year.


The LBS sector has consistently offered some of the greatest opportunities but also some of the greatest challenges in mobile, some that I would highlight today are as follows:

CHALLENGES

1. OPERATOR RESTRICTIONS

Fortunately for the mobile ecosystem, walled gardens are crumbling and we are seeing what I have previously defined as 'Open Playgrounds' being created. This doesn't stop Mobile Network Operators (MNOs) from imposing limitations on accessing their location platforms. No MNO currently offers anything other than 'pull' mechanisms for location detection (the user has to request to be located) while it is the 'push' mechanisms (tell me automatically where I am and push relevant info to me) that would yield the greatest benefits to the user.

2. SEAMLESS LOCATION DETECTION

Locator technologies are in themselves converging as the need to deliver a seamless location detection service to the mobile user becomes more of an imperative. 2009 will see an acceleration of this trend and successful apps will be able to switch automatically from a GPS to a Wi-Fi to a CellID environment according to the criteria that deliver the best experience to the user (this could be related to location, so delivering Wi-Fi location indoors or battery life, switching to CellID to reduce battery exhaustion).

3. MONETISATION

The monetisation model for LBSs has not been proven.But it will. And even if it takes time, let's not forget how long it has taken YouTube to adopt a clear monetisation mechanism (it announced today that it will offer sponsored video search, 3 years after launch). However, there is a tiresome task pending for LBSs to continue educating brands and advertisers of the potential effectiveness of LBS advertising (particularly that which links place with context). However, we live in a period of retrenchment-MNOS are retreating in their shells and curtailing infrastructure spend. Some, but not all, advertisers are cutting back on mobile and retreating to less effective media like TV.

Now is the time for LBS start-ups to redraw the lines of their monetisation models-to squeeze out revenues where they can be squeezed and cut costs in other areas. Highly funded start-ups with high burn rates will need to adapt more to the new low cost environment. The opportunities for small start-ups with smart monetisation ideas will peak next year-but their emphasis will have to be on easily addressing the true needs of the mobile user, requiring an understanding of the likely behaviour of this user in the new economic environment.

AT&T Acquires Wayport to add to Wi-Fi capabilities

AT&T Inc. announced yesterday that it had agreed, through one of its subsidiaries, to acquire privately-held Wayport, Inc., a leading provider of managed Wi-Fi services in the United States, for approximately $275 million in cash. The deal adds Wayport's focused capabilities and enterprise customer portfolio with AT&T's leading Internet Protocol (IP) and 3G networks, and broad consumer and business customer bases, to deliver enhanced broadband connectivity at home, in the office, on the road, and virtually anywhere in between.

The acquisition expands the AT&T Wi-Fi^SM footprint to nearly 20,000 domestic hotspots, takes the company's global Wi-Fi presence to more than 80,000 locations^*, and creates thousands of new ways for customers worldwide to stay in touch. Millions of AT&T customers — plus millions of other consumers needing to connect on the go — will benefit from access to new hotspot locations served by Wayport.

AT&T's global brand, marketing leadership and extensive enterprise sales force will complement Wayport's expertise in enabling and managing applications over an integrated network. Wayport will also extend AT&T's reach in the hospitality, health care, education and retail sectors.

"We're seeing exponential growth of Wi-Fi-enabled devices — such as smartphones — combined with a continued dependency on 24/7, anytime, anywhere Internet access across business and consumer market segments," said John Stankey, president and CEO, AT&T Operations. "Now is the right time for AT&T to affirm our commitment to Wi-Fi leadership. By acquiring Wayport, we're giving consumers more ways to stay in touch and building a more robust network management solution for businesses. We're bringing ready access to the nation's leading Wi-Fi, wireless and IP networks — on a global scale."

Le Web 08 Conference, Paris-Exclusive Reader Discount

PARIS-Once again, Le Web 3.0 (now re-branded Le Web '08) is upon us, and over 1800 participants are expected to converge on Paris for the 2 day event on the 9th and 10th of December.

Paulo Coelho, now popular amongst digital media events, will bless the conference with his insights along with MySpace CEO Chris DeWolfe, Mark Simoncino of Meetic , Michael Arrington of TechCrunch and many more..This year's theme for the event is 'Love' and, going along with this theme, as I love my blog readers, each and everyone of you can claim a 20% discount.

Just link through from the title of this post to the Event Website and you can get your ticket for €1196 instead of €1495 if you book by November 20th.

Don't miss out!

Mobile Services in Korea-an eyewitness report

SEOUL-As you would expect, things are a little different in Korea compared to, say, Europe...Research reports are all fine and well, but they fail to give that 'finger-on-the-pulse' feel for what is happening on the street.

So, having spent a week in Korea (and considering that this is one of the most advanced countries in terms of mobile communications) I thought I would share some brief impressions of mobile usage in the region.

Firstly, I'd like to dispel the myth that everyone uses the sort of high end LG or Samsung models widely publicised in Europe...while Koreans have a very high penetration of 3G handsets, many of the ones I saw were Anycall handsets, a Samsung local brand or Cyon (the LG local brand) .

Another thing you notice travelling on the Seoul subway, is how everyone has a mobile device of some sort, be it an MP3 player, PSP or mobile phone. And the most widely used feature on a mobile phone that I witnessed was..yes, you guessed it, TV...and not Mobile TV, but good old Terrestrial/Digital TV, whose signal is captured via a not-so-modern retractable antenna.

All of this should not make us forget that Mobile Social Networking is also huge in Korea, with the Cyworld service launched by SK Telecom boasts over 20m users and has built a profitable business model based on sale of creative digital content.

Finally, it was also noticeable how every car (and I really mean all of them, taxi or otherwise) had a GPS PND device-Seoul is a big city, so GPS offers an invaluable service to local drivers.

One bit of trivia...Samsung is actually a word in Korean and it means 3 stars.

Mobile Web 2.0-KoreaComm 2008 Presentation

Evolution Of Mobile Web Ric Ferraro

View more presentations or upload your own. (tags: playground open)

KoreaComm 2008-IPTV, Converged Services & More

SEOUL- Steve Murphy from AOL kicked off the event yesterday with a keynote speech where he highlighted the following based on his experience at AOL and of AOL customers:

-Mobile is about immediacy more than anything else...as people can get to their mails quicker on mobile than on a PC this explains the migration from PC to Mobile Web (personal note:hearing subsequent talks on future converged devices about to be launched that go for a widget based Web approach, immediacy could come to the traditional PC world soon)

-Mapquest is one the most downloaded AOL apps in the US

-About open models, the question is not so much whether this is important or not (everyone has it a priority)..the issue is whose version of 'open' will prevail

-Steve also made a point about niche plays on mobile which is convenient for me as I make a point on this in my presentation later today


Young Lyoul Lee from KT gave a remarkable presentation on IPTV in Korea (it is simply huge here, with KT planning to invest $1bn in this area over 5 years)...over 450,000 subscribers have signed up since launch in early 2008...the KTH network (a subsidiary of KT) now has over 35,000 videoclips available, the biggest collection of any operator in the world.

KT is now about to launch an IPTV-Shopping combo service this month, where you can watch actors in a videoclip and interact to find out what they are wearing and make a purchase online...

Young Min Kim from CELRUN gave a presentation on converged services, explaining how Telephone, Internet, Broadcast and Content are set to converge business models soon..interestingly I was reading the local paper today and they mentioned how the Korean government had just approved portability of household numbers so that users switching to IP telephony could retain their old number...

Young Min made a good point about the need for Service providers to merge to be able to increase the scope of their offerings..a trend we are starting to see already.

KoreaComm 2008 Kicks off

SEOUL -Things are about to kick off here at the Seoul Sheraton and the expected 2000 strong crowd is making its way in...huge auditorium here with a largely Korean crowd, though the first couple of seat rows are reserved for foreign dignitaries including various diplomats from Latin America, Central Asia and other areas.

Was provided with a thoughtful gift of a 4-CD boxset of traditional Korean music, which I will duly check out on the all-singing and dancing Bose stereo at the W Hotel.

More at lunchtime (Korean time)...

The Evolution Of Mobile Web

I'm going to Seoul for the KoreaComm 2008 hosted by the Korean Communication Commission with over 2000 professionals expected to attend over the two day event on 30-31st October.

I'll be giving a talk on the evolution of mobile web broaching such subjects as 'are we at Mobile 2.0 yet' and picking out a few key trends I've noticed over the last year.

I'll be dedicating some time to discussing the evolution of Location Based Services and the convergence between Mobile Social Networks and LBS's. Not only are services based around location quintessential to what makes up Mobile 2.0, but the whole area of LBS is going mainstream as it navigates its way through the famous hype curve..witness Loopt's sponsoring of The Middle Show in the US.

I'll post more from the event over the next few days as well as share my presentation online.

"Mobile Crunch" -New rules for Mobile Start-ups in today's economy

Extremely well-timed Mobile Monday Barcelona session last night focussed on Mobile Start-ups in Times of Crisis and how to manage through a financial and/or economic downturn.

Panelists Oscar Farres from Debaeque Capital, Sergio Perez from Caixa Capital Risc and Marcel Rafart, from Nauta Capital, gave their take on the current situation and offered guidance to young mobile start-ups.

Their main points:

• The rules of engagement have changed -risk profiles have shot up and banks are retreating to safe investments, those that generate revenue or profit already (but preferably both). Fundamentally, for young start-ups the message was 'forget the banks'.
• Start-ups should outsource or plan to outsource whatever activity can be externalised, as these leverages the company's cost base and reduces risk from an investor point of view.
• Focus on burn rates-cut out any expenditure that is not strictly essential
• These are tough times, but also times of opportunity for those companies able to stick it out throughout the crisis.

As Rudy de Waele put it eloquently, 5 years ago there was no Facebook or Twitter or myspace...times of crisis allow for a natural selection of only the very best concepts and businesses. Start-ups should really ask themselves what unique benefit do they offer that no-one else offers?

I asked the VC guys what % ROI they expected to still consider making an investment and the rule of thumb was 25-30% y-o-y.

Interestingly, Oscar Farres highlighted what he considered to be the big growth opportunities in the market (independently of recessionary pressures) and Location based services was up there amongst the chose few sectors.