LG $10,000 Chocolate Mystery-deadline set for midnight on 30.09.09

Following the interest my earlier blog post arose over the mysterious $10,000 reward offered by LG for returning one of 5 LG Chocolate phones manufactured with serial numbers:

· 802KPAE821224

· 803KPBF578597

· 803KPXV578330

· 803KPVH578503

· 803KPJP923836

...I am publishing a short update here.

The good people at the PR agency managing the LG Chocolate Reward have told me that the phones in question were produced between February and March 2008. This date is found in the identifier label as shown in the picture with this post. The next numbers in the label indicate the factory, so you can see that the 5 handsets were made in the same factory of PyungTaek in Korea.

So if you have one of the lucky phones, you need to be sharpish in contacting LG by mailing them at:inform@lge.com. The deadline for returning them ends at midnight on the 30th September 2009. $10,000 plus a brand new BL40 phone could be yours!

Facebook and Nielsen launch joint ad effectiveness product

Sheryl Sandberg, Facebook new COO, more recently VP of Global Ad Sales at Google, talked today to the press about the launch of the joint Nielsen/Facebook product to measure the effectivess of ad campaigns on Facebook web and mobile platforms.

Dubbed Nielsen Brand Lift, the new service is designed to help Facebook demonstrate that online ads on their social network are effective...as Facebook is expected to turnover more than $500m in the latest reporting year (most of which from ad sales), it is essential that they convince advertisers that this ad spend pays off. Ad sales for Facebook increased more than 70% this year compared to last year thanks to its growing user base, now exceeding 300m globally.

After their acquisition of Friendfeed earlier in the year, Facebook steps on the gas again to maintain its social networking supremacy and introduce a tool that will undoubtedly help justify ad spend. This is even more important as more and more of their users move to the mobile platform in order to educate advertisers of the high impact and effectiveness of this medium.

uLocate and NAVTEQ's Traffic.com team up on iPhone

BOSTON's uLocate has been steadily building up its WHERE LBS platform to be able to deliver a wide range of applications and services across the major carriers in the US. Its strategy is paying off, as it sets to deploy yet another useful service, this time on the iPhone by teaming up with NAVTEQ owned Traffic.com.

Below is an extract from uLocate's press release of the 14th of September:

Traffic.com is the largest provider of traffic related data in the U.S. with coverage in 124 major metropolitan areas, providing fastest and shortest routes to commuters based on real-time traffic and incident data and traffic patterns. Joining Traffic.com’s comprehensive data with uLocate’s expertise in location-enabled mobile application development and award-winning WHERE® platform provides commuters with a traffic service that will help them reduce time spent driving.

“Traffic.com is the #1 traffic-only website in the U.S., helping commuters save time and frustration in their daily lives” said Jeff Mize, Executive Vice President of Sales from NAVTEQ. “We are delighted that uLocate will leverage the brand by enabling the services on Traffic.com across mobile with their proven WHERE platform.”

The Traffic.com application’s advanced features and functionality includes:
• MyTraffic™ personalized drives that are synced with the Traffic.com website to allow users to create customized routes.
• Unique JamFactor™ calculations to quickly inform drivers of the severity of traffic delays using real-time data as well as historical speed flow.
• Real-time, color-coded traffic flow moving maps that can be panned or zoomed to quickly view area traffic congestion or set to GPS mode to move along with commuters built on the NAVTEQ MapTP platform.
• Comprehensive incident data that includes accidents, construction, events, weather and congestion.
• The ability to save favorite roads and road segments for quick access through the traffic dashboard.
• Top traffic hotspots by city or selected roads.
• Mass transit data from local transportation departments.
• Location-enabled discount offers from relevant and trusted merchants enabled through NAVTEQ’s LocationPoint advertising platform.

Traffic.com’s data comes from GPS probe devices, commercial and government partners, center staff members, and a proprietary network of 1,000 digital traffic sensors, creating the most comprehensive traffic data available. Sensor networks update real time speed and volume information every few minutes and incident information is updated continuously throughout the day by local traffic operations staff.

Expect an Android, Palm and Blackberry version soon.

The $10,000 LG Chocolate mystery

LG took out a quarter page advert in the Financial Times yesterday to announce that it was 'globally searching' for 5 of its Chocolate phones, with the serial numbers: 802KPAE821224, 803KPBF578597, 803KPXV578330, 803KPVH578503 and 803KPJP923836.

In what could be the most expensive mobile handset global hunt ever, LG offers a $10,000 reward per handset returned to them. The advert refers readers to the LG Mobile web page for more information. You can click here for more details.

However, the company remains cryptic as to the reason of the recall and even imposes a deadline for returning the wanted handsets by the 30th September 2009, somewhat unusual for a product recall.

The mystery remains over LG's unusual advert, with observers torn between it being a rather unorthodox marketing ploy or a quest to recover experimental microprocessing chips accidentally inserted into the handsets in question.

Android misses handset growth target for Spain

BARCELONA

Since the launch of Android devices in Spain in April this year and up until last week, only a very limited range of handsets from Taiwanese manufacturer HTC have been available on the market.

An article in today’s Expansión reveals that this is set to change, with Samsung launching its Galaxy model on Monday and Motorola looking to launch its Dext model in November.

However, all of this is unlikely to alter the fact that Android’s target for an installed base of 6m units in Spain by the end of 2009 will not be met. Current estimates show that Android devices represent only 2% of the handset market share in Spain. Whilst the push by new manufacturers entering the market, coupled with HTC’s launch of the Tattoo model may drive market share up a notch or two by the end of the year, Android still has to compete with other smartphone platforms with more established user bases.

Market estimates for an overall market share of 8-10% by the end of the year seem over-optimistic, and it appears more likely that they will not materialise until the choice of handsets and embedded services significantly improves.