Friday, August 3, 2012

Location Based Games poised for growth -Turf, Paparazzi and Shadow Cities lead the charge

Location-based gaming is once again being tipped as a significant area of growth opportunity, with the advances in popularity of both Foursquare and mobile games (driven by the inevitable Angry Birds) fuelling renewed interest.

I dedicate a chapter in Part 2 on my book "Location Aware Applications" on "Consumer Applications" to Location-based games and include reference to pioneers like MyTown.

San Francisco-based Turf plans to capture some new fans of the genre with a location-aware version of Monopoly set on top of Foursquare. Emily Price in describes the game dynamics as follows:

Purchases are made not by price and instead by chance. Buying a location involves spinning a virtual slot machine. Each spin costs a certain amount of coins. Stopping on a “Win” square will win you the location from its current owner; stopping on a “Lose” means you’ll have to try again.

The odds of winning a spin and the cost of a spin vary depending on the property in question and what its current owner has done to it.
Properties can be enhanced for instance with additional floors. Each floor makes your property more valuable, earns you more money in rent, and makes it harder for someone to steal it from you. Construction takes time though, adding a new floor to your acquisition will take at least a few hours.
According to founder Michael Tseng he plans to create a fully fledged gaming company based on the success of Turf, which he says as having a strong community element.

Shadow Cities and Paparazzi are other location-based games that are looking to cash in on the renewed interest in this area though some analysts believe that the greatest challenge for gaming companies is to build a sizeable community of their own. Success may lie in leveraging existing communities rather than recreating them from scratch.

No comments:

Post a Comment