London-based Shozu has reason to be pleased with itself. Last year, it scooped a GSMA award for 'Most Innovative Mobile Application' and has since been somewhat of a benchmark when it comes to sharing and uploading content from mobile to web as well as share content purely with other mobile users.Shozu also recently raised $12m in new venture financing (Series C funding) and is supporting the growth in partners and integrations with other social networking or multimedia sharing sites. The list of partner sites is long, from Picasa to Flickr, from YouTube to Seesmic and from Facebook to Blogger.
They also recently announced that they had struck up a deal with 3 for its one-click mobile-to-Web image uploading service for mobile phones to be amongst a handful of applications featured on 3neXt, a new mobile applications community website from mobile operator 3. The site is designed to aid consumers in finding innovative mobile lifestyle applications that fit 3's focus on mobilising the Internet, as reflected in 3's X-Series phones introduced last year.
ShoZu currently supports 250 Symbian, Java, Microsoft Windows Mobile-based and BREW devices available from multiple manufacturers. The ShoZu service can also be used with select WiFi-enabled mobile phones such as the Nokia N80 in Europe and Dash in the U.S., permitting multimedia files to be routed over users' home, office or WiFi connection (or AirPort connection for Mac users) rather than the cellular network to reduce data transport costs.
I'm looking forward to listening to and exchanging views on Shozu's future plans with its CEO, Mark Bole, who will be presenting next week at the Mobile Internet Conference in Berlin. I will, of course, keep readers posted on salient points of the presentation.
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