I talked about up-and-coming uLocate in a recent post, and how the company was positioned to grab a substantial chunk of the LBS market in the US.They announced just yesterday the signing of a new carrier, AT&T, growing to six the number of US wireless operators adopting uLocate's WHERE GPS widget platform.
Dan Gilmartin, VP of Marketing at uLocate, enthused the following:
" ... We are excited about the ability to reach AT&Ts 60+ million consumers. This launch extends the reach for applications created and built on the WHERE platform and brings the total potential audience for the platform to 130 million consumers. This launch represents a significant milestone for our company and our content partners as WHERE has the ability to offer content owners the broadest distribution network and largest potential audience of any location based application platform."
uLocate's two-pronged strategy is clearly yielding fruits -not only is it succeeding in establishing an ample base amongst US mobile subscribers-but is also stimulating rollout of new BREW/J2ME -based GPS widgets by the developer community on its proprietary WHERE platform by investing in its own Developer Program.
Look out for its BuddyBeacon service, which is bound to be revamped soon to offer new possibilities by being fully integrated within the WHERE platform.
No comments:
Post a Comment