Thursday, July 3, 2008

Osaifu-Ketai: NTT DoCoMo's Mobile Wallet

I'd like to share an interesting presentation on the development of NFC contactless mobile payments as described by NTT DoCoMo in Japan during the recent GSMA Mobile Money Summit in Cairo.

The latest figures released show that the uptake of mobile payments has been dramatic, and that at the same time as the number of retails outlets accepting this form of payment grew to 600,000, so did subscriber numbers for the service, to 28,5 million.

Apart from the cultural factors at play to explain this successful uptake (tech savvy consumers, on-the-go lifestyle etc), key to sucess has been the succesful partnerships established amongst chipset manufacturers, handset vendors, service providers and Mobile Network Operators.

This has made mobile payments the payment option of choice for a wide range of transactions, from loyalty card point collection, to ticketing, employee ID card authentication and many more.

You can read more about this in the presentation by clicking on the title of this post.