Tuesday, July 8, 2008

Mobile 2.0 Europe -Wrap-up

The Mobile 2.0 Europe event at ESADE in Barcelona delivered against expectations -a good selection of European start-ups, some early-stage, others more advanced, presented their projects to an audience made up of mobile entrepreneurs and enthusiasts.

The discussion panels were animated, with much time dedicated to how the iPhone is changing the playing field and disrupting existing business models. The highlight was undoubtedly the after lunch discussion panel on the Operator Perspective, which featured a heated debate around what operators should or shouldn't be doing to help stimulate the development of the mobile 2.0 industry. Mobile entrepreneurs were keen to hang the operators for blocking innovation, though others came to their defence on the grounds that they were caught in a trap between rising infrastructure investment and decreasing data rates.Given that 90% of the operator profits still come from voice, this seemed to be a weak excuse for inertia.

The Early Stage Startup Sessions was won by Zipipop, with their 'Intention Broadcasting' concept allowing you to see what your friends are planning to do. The Pre-Series A Startup Sessions was won by Rummble, with an interesting recommendation process based on an in-house algorithm developed in partnership with an Australian university.Finally, the Post Series-A Startup sessions was won by Nimbuzz, a communication platform for social networks incorporating mobile IM.

Overall, congratulations to Rudy de Waele and Carles Ferreiro for pulling off a great event, and successfully transplanting the Silicon Valley event in the increasingly innovative Barcelona area.