I posted an entry about Barcelona-based barcode experts Codilink last month-the company recently released a press note about their latest deal with Spanish retailer El Corte Ingles, as follows:
"Madrid, 09 June 2008: El Corte Inglés and Codilink work together to offer the clients of El Corte Ingles the chance, until now impossible, of participating in a mobile marketing promotion whereby a unique and personal coupon, in the form of a 2D barcode, is sent via MMS and/or Email encouraging the consumer to visit their nearest department store, redeem the coupon, to collect the associates benefits.
The technology solution, invented by CODILINK, is a novel system that revolutionizes the traditional way to generate, distribute and exchange coupons. It offers greater security and flexibility to El Corte Inglés, while securing important savings in time and money for the launch of any promotional campaign, and allowing full real-time reporting.
CODILINK generates unique 2D barcodes (coupons) for El Corte Ingles, which can be sent in any format: paper, mobile phones, plastic cards or email. In order to scan and instantaneously validate the 2D coupon each participating store (specifically the stores of El Corte Ingles in Murcia, Elche, Pamplona and La Coruña-“Casa del Agua”) has been equipped with low cost and easily installed Codilink Scanners.
CODILINK is a world-wide leader in 2D barcode solutions, with more than 38 million coupons, tickets and loyalty cards generated for its various clients (publishing groups, store chains, cinemas, restaurants, etc.) from beginning of 2008 alone"