SANTA CLARA, Calif. - Augmented World Expo has come and gone, and if there ever was a doubt about the resurgence of interest in AR in general, then the doubling in size of the key global showcase expo for AR is good evidence of this trend.
Big brands are sitting up to take notice of the AR scene -the combination of powerful devices and 4G connections mean that technological former limitations are gone. Augmented Reality works great on mobile, and it loads fast.
Consumers are also getting excited- Google Glass is all about taking AR into the mainstream..no wonder CNET is saying that "AR is the next big thing in tech" and that estimates are that AR will surpass1 billion users by 2020 (Tomi Ahonen, AWE13).
We are now firmly in AR 2.0...welcome.
AR works better with the power of the cloud -there are several reasons for this that I introduced at AWE together with Catchoom CTO Tomasz Adamek.
Check out the video of the talk here: