Apple
reported that 50% of Fortune 100 companies were using the iPad by the end of
the second quarter of 2010, and 80% by the fourth quarter. According to
Comtex/Reportlinker, tablet sales to enterprises will increase from 13.7m units
in 2011 to 96.4m units in 2016.At the same time, Gartner forecasts that total media
tablet sales were 64m in 2011 and will will reach 326.3m units in 2015 and by
2016 900m tablets will be in the hands of users. Many of these tablets will be
used both at home and in the enterprise as the “Bring your own device”
phenomenon continues.Researchers and businesses all indicate that tablets can
really improve productivity output by providing access to information,
internet, communication tools, enterprise IT systems and productivity software.
But are tablets actually being used for business and productivity today?Current
usage behavior seems to indicate that tablets are primarily consumer devices
used to consume media and entertain. According to a study by Localytics most
time was spent on news, music and health, whereas the most frequent usage was
for games, followed by news and music.
There are
three key trends that will drive uptake of tablets and smartphones in the
enterprise:
1. Existing
IT systems and online services get mobilised
Over the
past couple of years, online companies such as Salesforce, Box.net, Linkedin
and Basecamp, as well as traditional IT businesses including SAP, Microsoft,
Oracle, IBM and Filemaker, have invested heavily in mobilising their online
services.
2. Independent
productivity applications
The best
mobile productivity tools today were created, built and designed by start-ups
with mobile first (or very early) in mind. This includes amazing apps such as
Evernote, Slideshark, Hourstracker, GoodReader, Pages, Omnifocus, Dropbox and
Bloom, which help improve personal productivity through note taking, task
management, presentations, file sharing, time tracking and more.The great thing
with all of these apps is that you can use them completely independently of your
IT department at a very low cost or even for free. At the same time, these
benefits pose a major challenge to Enterprise IT departments that want to
remain in control of the tools used for business and how business information
is stored and accessed.
3. Vertical
mobile solutions
The most
critical success factor to succeed with mobile enterprise apps is to understand
the employees’ needs and key use cases, and implement a user experience to
address each business area need. Great examples include sector-specific apps
such as:
-Salesforce
solutions used by field sales teams to prepare and plan for meetings, access
the latest marketing material, present at the meeting, record feedback,
follow-up with material and report to CRM.
-Real estate
agent solutions for registering new objects, recording information about the
object including owner details, object information, photos and videos,
monitoring and communicating with prospective buyers and updating records when
a deal is closed.
(this post is based on an article written by Magnus Jern and published in The Guardian)
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