Ford (whose Evo concept car shown at the MWC is pictured above) was the first car manufacturer to ever give a keynote presentation at the Mobile World Congress and, with Machine-to-Machine (or M2M) communication emerging as a key mobile trend, we can expect more manufacturers to follow suit.
In the competitive (and high-value) care market, technology is seen as a key differentiator, with big ideas now being discussed to connect "intelligent" cars with mobile communication technology.
The Content & Apps for Automotive Europe 2012 conference in Munich is the highlight of the conference calendar for this year in the telematics area- you are still in time to attend and get a special $100 discount for being a blog reader of Ric Ferraro´s Blog!
Below you can see the latest press release on the event the organisers have sent me:
"London, UK (PRWEB) November, 2011
The mobile apps market is set to grow to a $25 billion marketplace by 2015 (Source Strategy Analytics).
Compelled by these figures, OEMs have spent the past 12 months launching their own content and app strategies. Influenced by enhanced smartphone and tablet capabilities many are introducing next-gen content and services through advanced platforms and cloud-based technology.
The content and apps market is at a crucial tipping point. If a real return on investment is to be achieved the automotive industry must decide how they want to work with app developers, the appropriate business models and develop workable open standards.
Content and Applications for Automotive Europe 2012, Conference & Exhibition (18-19 April, Munich, Germany) will provide key information and analysis and help you spot the revenue opportunities of in-car apps, meet key app developers, understand the potential app business models and predict future in-car content trends and capabilities.
Expert Speakers include:
Fiat, Ford, Jaguar Land Rover, Volvo, Harman, Continental, Denso, QNX, Chleon, Telenor, GSMA, The Linux Foundation, Sony Ericsson, and many more.
For the complete Content and Applications for Automotive Europe 2012 conference program and speaker line-up, access the e-brochure at: http://www.telematicsupdate.com/contenteu/conference-event-brochure.php, or contact the Conference Director."