AUSTIN- SXSW has come and gone, but it has left an important mark on the social networking scene by making location-aware apps core to the participants' experience of the event.
It also raised the profile of the location 'check-in' feature, as popular Location Based Social Networks like Gowalla and Foursquare competed for the hearts and minds of those present at SXSW.Google's VP of Geo Products, John Hanke, said:
"the check-in had energized the conference."
Who was the winner of the ' mobile check-in' at SXSW, then? Apparently, there wasn't one, though this video produced by SimpleGeo gives you a good feel of how the different services were used (thanks to Troy for bringing this to my attention).