Thursday, March 11, 2010

Mobile World Congress 2010-#mwc10 Summary Part 2

Time precludes me from going into more detail about my Mobile World Congress experience, but as a second part of my earlier post, here are some observations about the past event:


It was widely announced prior to the Congress that Nokia (and later LG) would be absent as exhibitors at the event. Nokia's cheeky move was to locate their Barcelona event HQ 100m from the entrance to the show at the ONCE Building on Gran Via. It is anyone's guess whether this actually was a money-saver (hiring a whole building is not cheap) but perhaps the bigger irony of the location was lost on others. In fact, the ONCE building is the Spanish Association for the Blind. Given Nokia's loss of traction in the key smartphone market, it was perhaps apt that they should be headquartered in a 'blind spot'.

LG's absence was hard to understand, but allowed Samsung to take all the glory from fans of Korean technology. Their App Store strategy is even more baffling, as LG launched a LiMo App Store (in some countries) but is looking to scrap that for a more generic store.

Another notable absentee was Palm.Those present last year, will have witnessed a great hoo-hah over their Palm Pre..clearly, all is not well at Palm, as they were near-invisible at this year's event


It was to be expected. Google stole a great deal of the limelight at the show. Partly, it was the excitement caused by the NexusOne giveway (want to get developers frothing with excitement for hours?Give them a new bit of hardware to play with!). Partly, it was Eric Schmidt's captivating keynote speech, where he laid a clear stake in the ground (and is continuing to do so in Abu Dhabi at the Abu Dhabi Media Show) when it comes to mobile. Simply put, Google is now placing mobile at the centre of its strategy.Could not be clearer than that. Everyone else playing in the yard has been warned!