Thursday, October 8, 2009

Ikea Augmented Reality Concept-coming to a smartphone near you (maybe)

For those of you who missed it, last August an AR concept for IKEA was launched based on a simple premise of allowing customers to picture what a certain piece of furniture would like in their home. The concept reflects the increasing possibilities of Augmented Reality to marry the real with the digitally-enhanced world within sound commercial solutions.

The application, of which you can see some screenshots below, allows users to view an overlaid picture of the desired piece of furniture and place it within the intented position in a room by viewing the room through the mobile device's videocamera.

The user can also save the picture and send it via MMS if they wish to do so.

While it may be some time before these types of applications become mainstream, the current prediction for smartphone sales suggests this will be sooner than you think. Smartphone sales that support AR apps account for less than 20% of the overall global market but are growing fast and are predicted to reach 50% of the mobile market within the next five years.