Thursday, September 25, 2008

Mobile Web Europe Conference- Key Takeaways

LONDON -It will take me a while to assimiliate 3-days worth of information on where we are headed with Mobile Web today but some of the key questions that were addressed were:

-Should we head towards a 'one-web' concept (same for PC and mobile as per the Convergence theorists) or more towards two distinct webs (as advocated in part by .mobi), one optimised for PC and the other optimised for Mobile (and the maligned 'small screen')?

-With much talk of Mobile Social Networks, shouldn't companies in this space realise that they need to focus on hosting the network instead of managing it? This was a great point mentioned by Priya Prakash of Flirtomatic, who also went on to state that a great host should facilitate conversations and act more as a matchmaker so that new contacts can be made

-Alfie Dennen from moblog:tech was of the opinion that the iphone has taken the industry a step back (due to its closed environment), something overlooked amongst the mass hysteria surrounding it

-Kashif Hassan, from ooober, made an excellent point about content, suggesting that given the sameness of many Mobile Social Networks, it is the presence of branded content that will make the difference...witness HBO's Entourage feature on the whrrl site be continued///