Thursday, August 28, 2008

US Closing Mobile Usage Gap

I posted a piece back in January this year about the Rise of the Mobile Wallet and was pleased to see that it was quoted in an Experian Consumer Research Report about the US Mobile Usage Gap.

The report suggests that while only 2% of US consumers regularly make purchases via a mobile device, already 16% use mobile banking services, roughly equally distributed among different age groups.

Interestingly, the research shows that the age profile of GPS users is heavily skewed towards 18-24 year olds, with a severe drop off in usage rates in the age groups 45-54 and over.

Mobile advertising acceptance is confirmed as being higher than for traditional web, with over a third of consumers who are online for at least one hour a week rating themselves as interested in receiving ads via their mobile provided there is a tangible incentive.

You can read the full 9-page report by clicking on the title of this post.