It may seem early for some, but the Mobile World Congress 2011 edition is round the corner. As preparations build up, you can expect attention-grabbing initiatives to pop up around the place.
First off the block seems to have been SF-based Augmented Reality (AR) developer Junaio, who recently announced that they have developed an AR ad for the GSMA to help them promote the Mobile World Congress.
To advertise App Planet and the Mobile World Congress, the GSMA will place AR enhanced ads in key publications like TIME Magazine, Fortune, WSJ, The International Herald Tribune, Telecom2.0, Vanilla Plus, Wireless Week and others. When viewed through the junaio AR app the ad will trigger a 3D App Planet circled by satellites, which can be clicked to display further information about the conference`s scope and themes.
The ads are worth checking out and also represent a signal of AR becoming increasingly popular as a catchy, mass-market advertisement tool.